近期中国电影艺术娱乐化趋势的原因,可以从电影生产链条中的市场、生产者和消费者三个方面进行探究.一是社会转型期电影的产业化发展、市场的激烈竞争和票房的功利追求的必然结果,二是源于电影生产者对电影市场化的探索和艺术创作意识的模糊,三是大众文化氛围下观众娱乐消遣的需求.正确认识电影娱乐化这一现象,理解电影的娱乐性和商业性、艺术性的关系,有助于电影艺术的发展.%The causes of the entertainment trend of Chinese films in the new era can be discussed from three aspects of the market, producers and consumers in the film production chain. First, in the social transition, there exist fast development of the film industry, market competition and the pursuit of utilitarian of profit from cinema; second, it is exploration of the film market and fuzzy sense of artistic creation of film producers; third, it is psychological demands of the audience under atmosphere in popular culture. Proper understanding of the film entertainment, and understanding of the relationship among entertainment, commercial and artistic of film, can help the development of film art.
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