In the era of new media, the competition for the right of ideological discourse permeates every aspect of the society.College humanities education faces new situation and presents new features.According to the power of discourse in the field, this paper proposes to seize key nodes, through many ways the concept of innovation, system, perfect system, explore the breakthrough path, to ensure that in the mainstream ideology in the humanities sports teaching guiding position.%新媒体时代,意识形态话语权争夺渗透到社会的各个层面.高校人文体育教育面临新情况、呈现新特点.针对该领域的话语权问题,只有抓住关键节点,通过理念创新、制度健全、体系完善等诸多方式,探索突围路径,才能确保主流意识形态话语在人文体育中的主导地位与价值实现.
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