微信公众平台作为当下主流自媒体之一,是政府、组织、团体进行信息传播和思想引领的重要工具.与传统媒体相比,高校廉洁微信公众平台通过形式与内容的优化,对广大师生而言,更容易达到潜移默化引领思想的作用,从而帮助师生形成正确的廉洁观.通过对部分高校廉洁微信公众平台的数据采集和实证分析,发现目前存在定位不够准确、内容较为单一及运营团队专业性有待增强等问题.基于此,提出了明确定位、丰富内容和加强运营团队建设三个方面具体应对之道.%As one of the mainstream media, WeChat public platform is an important tool for government, organizations and groups to carry out information dissemination and thought guidance.Compared with the traditional media, the university Integrity-WeChat public platform of universities, through the optimization of form and content, is easier to achieve the leading role of thought guidance unconsciously, so as to help the teachers and students form the right view of integrity.The data acquisition and the empirical analysis of some university Integrity-WeChat public platforms show that the existing problems are inaccurate positioning, relatively single content and the operation teams are not so professional.Based on this, this paper puts forward the concrete countermeasures from three aspects:the orientation clarification, the content enrichment and the operation team construction.
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