The regional brand construction of college teaching management is an important source of sustainable development. As a local university in Dongguan, Dongguan University of Technology, also actively pays attention to the brand building and construction. The paper puts forward some constructive countermeasures and suggestions from the aspects of higher education characteristics, ensuring the quality of higher education, improving the service level and so on.%高校教学管理区域化品牌建设是学校获得可持续发展动力的重要源泉,东莞理工学院作为东莞本土的地方高校,也积极关注品牌的树立和建设,文中从突出高等教育特色、保障高等教育办学质量、提高高等教育服务水平等方面就高校教学管理树立品牌提出了一些具有建设性的对策和建议.
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