首页> 中文期刊> 《湖北第二师范学院学报》 >试论城市文化形象定位策略——以湖北黄冈市为例

试论城市文化形象定位策略——以湖北黄冈市为例

         

摘要

城市文化形象是城市的气质和品位,它的特质蕴涵于其源远流长的历史文脉之中,挖掘并彰显、构筑城市历史文脉。是塑造城市文化形象的关键。“城市地域文化特色”或者说“城市文化个性”是一个城市文化形象定位的基本依据。黄冈城市文化传统中最典型的个性特色是名人文化资源和名人文化精神传统。因此,黄冈市在定位和塑造城市文化形象的过程中,应以名人文化为核心,塑造“中国名人之城”,并分别打造县(市、区)城市名人文化形象。%The image of city' s culture is the city' s temperament and taste with its characteristics embedded in the context of its long history. The key to shape the image of city' s culture is to excavate, display and build the city' s historical context. "Cultural characteristics of a city" or "city cultural personality" is the fundamental basis for the city cultural image orientation. The most typical characteristics of Huanggang City' s cultural tradition are resources and spiritual traditions of celebrity culture. Therefore, in the course of locating and shaping the city cultural image, Huanggang City should centre on celebrity culture and create the "Celebrity City of China," establishing county and district celebrity cultural images respectively.

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