[目的/意义]网络情绪在跨文化背景中常受文化模式的影响而呈现出表达上的差异,明确这一过程的发生机制和结果,对于有效辨识和引导网络情绪,避免文化误解和文化冲突具有重要的现实意义.[方法/过程]以情绪评估理论与模型为基础,对2015年巴黎暴恐事件中的网络情绪进行了类别和效价的量化分析,样本来自YouTube上法、德、英、美四国公众对事件的评论.[结果/结论]通过对四国9 501条样本的情绪分析发现,在此次事件中,网民的情绪较为一致地倾向于负面,但因受到事件性质、情绪关注点和文化背景等多方面因素的影响而呈现出微妙的差异.同时,由于事件特征和文化模式的影响,此事件中的网络情绪也表现出高参与度和高唤醒度的特征.在此基础上,提出在跨文化的网络情绪传播中,应该重视正面情绪的引导功能,以及情绪表达中多层次的中介因素以增进传播效果.%[Purpose/Significance]Online emotion in the cross-cultural context is often affected by the cultural model and presents the differences of expression.Understanding the mechanism of the process and results is of great significance to identify and lead the online emotion effectively.[Method/Process]This research studied the categories and valence of online emotion based on Affect Valuation Theory and Model by using quantitative analysis in the case of "Paris terror attacks" happened in November 2015.We collect the samples which are the public comments on the event from France, Germany, Britain and US from YouTube.[Result/Conclusion]The analysis based on 9501 samples from the four countries above found that netizen consistently express more negative mood.Due to the influence of property of the event, emotional concerns and cultural background, the emotional expression still presents some subtle differences.Meanwhile, because of the influence of the event characteristics and cultural models, the online emotion in this event also presents the characteristics of high involvement and high arousal.On this basis, the study proposed that in the cross-cultural network emotion communication, we should pay more attention to leading negative emotions by making good use of positive emotions, at the same time, we should also attach great importance to the emotional expression of multi-level intermediary factors to enhance communication effect.
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