天水市文化底蕴深厚,气候适宜,旅游资源丰富.但是由于市场运作能力低,宣传力度不够,旅游产品单一等问题,天水市旅游营销发展一直处于滞后状态.因此,要想加快发展天水市的旅游业,需要改变传统营销方式,充分挖掘文化内涵,发展特色文化旅游品牌.%Tianshui has a profound cultural background, the climate is suitable, rich in tourism resources. But because the market operation ability is low, not enough publicity, tourism product of a single, Tianshui tourism marketing development has been lagging. Therefore, to accelerate the development of tourism of Tianshui, need to change the traditional marketing way, fully excavating the cultural connotation, development characteristics of cultural tourism brand.
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