在非物质文化遗产保护和传承的过程中，生产性保护方式是符合非遗特点的一种保护方式。本文主要分析了非物质文化遗产产业化经营的必要性，提出产业化过程中打造产品形象的重要意义，并以南通蓝印花布为例，分析其产业化过程中存在的问题，对南通蓝印花布品牌化提出切实可行的推广策略。%In the protection and inheritance of intangible cultural heritage ,productive protection is a manner catering to the characteristics of the intangible cultural heritage .This paper mainly analyzes the necessity of the in -dustrial management of the intangible cultural heritage ,and points out the important significance of cultivating the raputation of the product in the process of industrialization .Taking Nantong blue calico as an example ,this paper analyzes the problems existed in the process of industrialization ,hoping tofaind a practical promotion strategy for the branding of Nantong bluecalico.
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