By taking the Beibu Gulf in Guangxi Zhuang Autonomous Region of China for example,RMPP mode was proposed on the basis of the original RMP analysis to analyze the relationship among resource,market,product and protection of local oceanfront tourism.Sustainable development mode of oceanfront ecotourism was discussed,and implementation strategies were given.It was stressed that resource development should be transformed from resource planning to ecological protection,production design should follow the road of innovative development,market development should be transformed from 3S to 3N,regional cooperation should be enhanced to ensure the government instruction and community participation.This study was to propose new concepts for the protection and development of oceanfront ecotourism resources,and also references for the ecotourism development of Beibu Gulf.
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