Image Perception and Emotional Evaluation of Tourists for Desert Tourism Destinations in Inner Mongolia—Content Analyses Based on Network Travel Notes

AO Hongyan; LI Meng

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Image Perception and Emotional Evaluation of Tourists for Desert Tourism Destinations in Inner Mongolia—Content Analyses Based on Network Travel Notes

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摘要

Recent years have witnessed the popularity of desert tourism as a fashion tourism product in the 21^st century along with the increasing demand for personalized tourism for tourists.The academic community is paying growing attention to desert tourism research,but there is little research on the perception of tourists about the image of desert tourism destinations in Inner Mongolia.With Inner Mongolia as the object of the study,this paper analyzed the image perception and evaluation of tourists for Inner Mongolia desert tourism destinations from three aspects of cognitive image perception,emotional image perception,and overall image perception according to the“cognitive-emotional”model,with the help of relevant network text analysis methods,and proposed some suggestions for the future development of desert tourism destinations in Inner Mongolia from the aspects of increasing desert humanities tourism resources and product development,improving scenic spot management ability,improving tourism service quality,improving tourism infrastructure construction and strengthening environmental protection.It is hoped that this paper can provide a reference for improving the image of Inner Mongolia desert tourism destinations and improving the tourist experience.

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《景观研究：英文版》 |2019年第1期|P.95-103|共9页
作者
AO Hongyan; LI Meng;
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作者单位

[1]College of History and Tourism Culture;

Inner Mongolia University;

Huhhot;

Inner Mongolia 010070;

China;

[1]College of History and Tourism Culture;

Inner Mongolia University;

Huhhot;

Inner Mongolia 010070;

China;

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原文格式 PDF
正文语种 CHI
中图分类办公自动化系统;
关键词
Inner Mongolia; Desert tourism destination; Image perception; Content analysis;

机译：内蒙古;沙漠旅游胜地;图像感知;内容分析;

Image Perception and Emotional Evaluation of Tourists for Desert Tourism Destinations in Inner Mongolia—Content Analyses Based on Network Travel Notes

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