综述了我国乡村旅游的内涵、模式、策略和意义，提出了乐山市乡村旅游开发的策略：制定乡村旅游发展的政策、打造乡村旅游的旅游精品、改善乡村旅游的基础设施、创新乡村旅游的投融资机制及培育高素质的乡村旅游管理人才。%Rural Tourism is a tourism way springing up in experience economy era .Rural Tourism in Japan, France and the United States goes in the forefront of the world .The development of Rural Tourism is one of the main directions of tourism development in Leshan City .The analysis of Rural Tourism development strategy may provide realistic theory reference for its implementation .The rural tourism development strategies include govern-ment encouragement, brand operation, infrastructure improvement, financing innovation and personnel training of five contents.
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