As the basic course of higher vocational marketing major,marketing survey and predicting curriculum has strong practice.According to higher vocational talents' training goal,curriculum teaching should establish study situation based on working process,starting from analyzing curriculum characteristics.It should define teaching organization and arrangement.It also makes detailed analysis on the problems in teaching implementation,and tries to integrate teaching,studying and doing.%作为高职市场营销专业的基础课程,市场调查与预测课程有很强的实践性。课程教学中应依据高职人才培养目标,建立基于工作过程的学习情境,从分析课程特点入手,明确教学组织与安排,并对教学实施和实施中应注意的问题进行详细的分析,力争做到教、学、做合一。
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