The“Internet+”ear poses new requirements towards the education and propagation of socialist core values in universities. In this paper, the major characteristics of the era are analyzed from different perspectives. Based on control studies, content analysis, medium analysis, recipient analysis and effect analysis of the communication science,it is suggested that while recognizing the features of students as indigenous mass on the internet and well defending the position of the mainstream values on mobile terminals in an open ecosystem on the internet,it is necessary for universities to provoke positive responses and highlight the significance of media as information in the era to achieve a good result for the propagation of socialist core values.%“互联网+”时代对高校社会主义核心价值观传播教育提出了新的要求。从不同层面分析“互联网+”时代的主要特征,结合传播学“控制研究“”内容分析“”媒介分析“”受众分析“”效果分析”,提出高校社会主义核心价值观传播要认清互联网“原住民”特点,在开放的网络生态里守住移动终端的主流价值观阵地的同时,让青年受众在“体验式”内容当中寻找到“共鸣”,凸显“互联网+”时代“媒介即讯息”的重要性,从而真正实现价值观传播由表及里、由认知到行为、由议程设置到受众培养的效果。
展开▼