This paper tries, taking an individual company by traditional OEM ( Original Equipment Manufacturer) as a case, to discuss the prevailing challenges in the process of transformation from OEM enterprises to OBM ( Original Brand Manufacturer ) enterprises to create their own international brands. The author also puts forward some solutions to the problems in using the core concepts of branding strategies such as value customer, value proposition, value network and pricing strategy. The practice in this individual company proves the branding strategy is the key to the transformation from OEM to OBM.%以某公司由传统OEM代工企业向自创品牌公司OBM转型过程中所采取的品牌战略为例，阐述目前普遍存在的传统OEM企业转型打造自有国际品牌过程中面临的挑战。应用品牌管理方面的核心概念，从价值客户、价值主张、价值网络以及定价策略等方面提出解决之道。实践表明，应用品牌战略，较好地推动了公司从OEM向OBM的转型升级，为公司面对竞争与挑战开拓了新的天地。
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