The construction of college media transmission system helps not only to improve college students'overall cultural literacy, but also to Cultivate their rich emotion and appropriate value of life. The college media transmission system, consisting of college television station, library digital audio - visual reading room, tile Student Film Festival, film and 'IV creation and competition and so on, can change the univocal mode practiced in Chinag professional educa- tion for long and create a good campus and cultural environment. The positive influence of college media can permeate through the education of college students and embody the theory of great education in modem colleges.%高校影视传播体系的建构不仅有助于提高大学生整体文化素养，而且能够培养他们丰富的情感和正确的人生观。以高校电视台、图书馆数字音像阅览室、大学生电影节、大学生影视创作和比赛等多种形式构成的高校影视传播体系，不仅可以改变我国高等教育长期实行的单一的专业教育模式，而且可以创造良好的校园环境、文化氛固，能够让健康向上的影视活动以一种积极姿态渗透到大学生的教育中，这也集中地体现了现代高校的大教育理念。
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