New lottery players are the main force of the sport lottery consumption, enlarge the scale of sports lottery players and its healthy development by understanding and it is quite important to this new group and guiding them to correctly buy sports lottery, and help them become long- term players. This paper introduces that there exist significant differences between new and old players from consumption patterns, as the new players are some- what blind and arbitrary by comparing their consuming behaviors.%新彩民是体育彩票消费的生力军，如何认清这一群体，引导其正确的体彩消费，将其发展成为老彩民，这对体育彩票的规模和健康发展具有重要的意义。本文对比研究新老彩民的体彩消费行为，结果表明：两者体彩消费方式存在显著差异，新彩民的购彩行为盲目性和随意性较强。
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