首页> 中文期刊> 《绵阳师范学院学报》 >中式快餐企业的核心竞争力分析

中式快餐企业的核心竞争力分析

         

摘要

随着快餐业的迅速发展,中西快餐的竞争也越加明显,当前中式快餐企业面临着巨大的挑战和机遇,现代中式快餐业发展的关键在于建立长期的优势,形成自己的核心竞争力。本文首先介绍了企业核心竞争力及快餐的相关概念,然后阐述了我国现代快餐业的发展概况,接着分析了乡村基在形成核心竞争力过程中所面临的问题,最后针对问题提出相应的建议,以进一步提高中式快餐企业的核心竞争力。%With the rapid development of fast food industry, the competition between Chinese and western fast food is increasingly apparent. At present, the Chinese fast food enterprises are facing unprecedented challenges and opportunities. Having long - term advantages and forming its own core competition are the keys to the development of modem Chinese fast food industry. This paper introduces some concepts of enterprises'core competence and fast food in the beginning, and describes the profile of the development of domestic modern fast food industry. Next, it analyzes the problems the CSC faces while forming its core competence, At last, we worked out some suggestions for these problems to further improve CSC's core competence.

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