人们在辨认、理解和认同一些社会现象时,往往会受到长期以来形成的认识传统的影响。而在当今社会,人们的思维和认识传统的形成又和杂志、互联网、广播、影视等大众传播媒介的影响密不可分。本文通过对媒体中的性别角色定型现象的分析和对一份大学生调查问卷的研究,分析了大众传播媒介中的性别歧视现象,考察了年轻人对待传媒的性别角色定型现象的态度以及他们对这种现象的敏感性,进而阐述了媒介研究的重要性。%When people recognize,understand and approveofsome phenomena,they are usually influenced by the long-standing recognizing tradition.However,people＇s thinking and recognizing tradition are closely and inseparably related to the influence of the massive media,such as magazines,the internet,broadcasting,film and television.Through the analysis of gender stereotypes in mass media（from language and image） and a survey to contemporary university students,this paper analyses the phenomenon of gender bias,explores the impact of the media on young people and their sensibility to this,and expatiates on the importance of carrying on the media study.
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