In recent years, the sports industry has maintained a strong momentum of rapid development, but for a long time there has been a serious imbalance in the structure of the sports industry. The development of core industries such as the sports service industry has lagged behind. It is of vital importance to promote the upgrading of sports indus-try structure by guiding sports consumption. The traditional mode of sports consumption can no longer meet the consumer demand of modern consumers. The cross-border integration of"Internet +"and"sports industry"will bring about a dis-ruptive change to the traditional sports industry and will greatly change people's sports consumption patterns. The use of the Internet, big data, cloud computing and other means of information technology to build sports consumer information service platform for consumers and businesses to provide a convenient and practical platform for interactive information to achieve the full flow of consumer information between the two sides. At the same time, actively guide consumers in sports consumption, optimize the structure of sports consumption, and promote the upgrading of China's sports industry structure, so that sports industry has become the most prominent industry.%近年来,体育产业一直保持着强劲的发展势头,但体育产业结构一直存在着严重的非平衡性,体育服务业等核心产业发展滞后.通过体育消费的引导推动体育产业结构升级至关重要.传统的体育消费模式已经不能适应现代消费者的消费需求,"互联网+"与"体育产业"的跨界融合促使传统体育产业产生颠覆性的改变,人们的体育消费模式也出现了显著性变化.我们要运用互联网、大数据等信息化手段构建体育消费信息服务平台,为消费者与企业提供一个方便实用的信息互动平台,实现消费信息在双方之间的充分流动;同时,积极引导消费者进行体育消费,优化体育消费结构,推动我国体育产业结构升级.
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