特色农业的发展对于农民增收、农产品竞争力的提高以及农业经济的可持续发展具有重要的现实意义，实施特色农业发展战略，形成具有较强竞争力的特色农产品并促使其向产业化、现代化方向发展是南阳农业发展的必然选择，更是南阳由农业大市向农业强市转变的必由之路。使用SWOT战略分析方法，对南阳特色农业发展的优势、劣势、机遇、威胁进行系统分析，认为大力发展优质特色农业实施品牌营销战略，推进特色农业发展的产业化和标准化，完善特色农业产业服务体系建设是未来南阳特色农业发展的关键。%The development of characteristic agriculture is of great significance to the increase in farmers ’ in-come, the improvement of competitiveness of agricultural products , as well as the sustainable development of ag-ricultural economy .Implementing the strategy of characteristic agricultural and developing it in the direction of industrialization and modernization is the inevitable choice for Nanyang agricultural development .This thesis through the method of SWOT analyzes the strengths , weaknesses , opportunities and threats of the characteristic agriculture in Nanyang , finding that developing high quality characteristic agriculture , implementing brand mar-keting strategy , promoting the development of characteristic agriculture towards industrialization and standardiza -tion and perfecting the service system are the keys to the development of Nanyang ’ s characteristic agriculture in the future .
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