我国典型的后发现代化的发展特性和＂中原经济区＂的战略规划给河南传媒产业带来了良好的发展机遇。本文把河南传媒业和广东传媒业分别作为我国中部、南部传媒产业发展的代表,立足区域分析,比较研究这两个地区传媒产业的结构现状和媒介企业的经营模式,总结这两个地区传媒业发展的差距,并且在更宽广的传媒生态视野下比较这两个地区传媒业发展的经济环境、制度环境和文化环境等相关性因素,尝试分析经济、制度和文化等因素对区域传媒业发展的影响和作用。%Against the backdrop of the post-modernization development characteristics of China and the strategic planning of ＂Central Plains Economic Zone＂,media industries in Henan now face unprecedented development opportunities.With Henan media industry and Guangdong media industry regarded as the representatives of media industries in central and south China respectively,this paper compares the present structural situations and management models of media industries in the two regions and reveal the development gap between them.Besides,the influence of economic,institutional and cultural factors on the development of regional media industry is also investigated by comparing the economic environment,cultural environment,and institutional environment of these two regions in a broad sense.
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