团队游客和散客差异的比较,对旅游地经营实践具有重要的意义.通过对海南国际旅游岛游客的调查获得基础数据,运用卡方检验的方法细致比较了团队游客和散客在人口学特征、旅游偏好和旅游行为特征方面的差异情况,发现两者在较多方面存在差异.最后,提出了研究建议和展望.%Differences between group and individual tourists are greatly importance to tourism destination management.Based on a surey from Hainan,we make a data base.This paper offers a systematic comparison of group and individual tourists.By using chi-square test,we find out that there are differences in tripographic characteristics as well as travel behaviors between group and individual tourists.At last,some suggestions are proposed.
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