A survey on public attitudes towards wildlife utilization was conducted using questionnaire and interview investigation methods among 300 people, including some undergraduate and graduate students from Northeast Forestry University in Hei-longjiang Province as well as some new students' parents. Results of the investigation show that the main factors influencing the formation of public attitudes to wildlife utilization are level of education, life experience, media publicity, understanding of national policy, and misleading of some non-governmental organizations. Some feasible suggestions are proposed to promote the sustainable development and utilization of wildlife.%采用问卷调查法及访谈,对部分来自于黑龙江省东北林业大学的在读本科生、在读研究生、本科入学新生以及新生家长共300人进行了调查.对当前人们普遍关注的野生动物利用热点问题进行了提问,调查结果表明影响野生动物利用态度形成的深层次原因为受教育程度、生活经验、媒体宣传、国家政策了解程度、某些非政府组织(NGO)的误导,并根据分析结果提出了促进野生动物可持续发展与利用的几点可行性建议.
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