在全球经济一体化背景下,信息时代的到来,为我国旅游产业素质的提高提供了良好的契机。信息时代,旅游交易便捷,游客只需要通过网上选择、购买、支付即可完成其旅游活动中的一些主要经济事宜。然而,目前我国旅游产业对信息时代产生的不良反应影响了我国旅游产业素质的提升,因此,优化虚拟消费环境和加强传统旅游销售环节成为提升我国旅游产业素质的关键。%Under the background of the integration of world economy and the coming of information age,it provides an excellent opportunity for the quality enhancing of our tourism industry.Nowadays in this information age,traveling is so convenient that tourists just need to check on line to choose,to purchase and to pay all kinds of traveling business.However,there are some negative impacts in this information age on our tourism industry,and these impacts block the quality enhancing.Therefore,optimizing the network purchasing environment and strengthening the traditional traveling business becomes the key to quality enhancing of our tourism industry.
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