China�s cultural industry has presented a strong growth potential of contrarian rise in the“New Normal”.With the deepening of the cultural management system reform,the release of the government�s policy bonus and a rapid development of the cultural market,investment and financing on cultural industries have become increasingly active.The typical cultural and economic system of Chi-na,adapted to its market-economy construction, have j ointly shaped the pattern of the specific financial support system of China�s cultural industry which refers to a pluralistic and multi-layered cap-ital system of cultural industry led by the government and formed by the market.The basic hypothesis of this article on the construction of the financial support system of China�s cultural industry is based on the development strategy of China�s cultural industry.There should be a pluralistic and multi-layered financial support system of cultural industry with advanced intermediaries,controllable risks, and various and varied innovations under the support and guidance of the government and the construc-tive and active influence of the capital market.%在新常态下，中国文化产业具有逆势上扬的增长潜力，随着文化体制改革的深化、国家政策红利的释放以及文化市场的快速发展，文化产业投融资日益活跃。与社会主义市场经济建设相适应，中国独特的文化体制与经济体制塑造了特定的文化产业金融支持格局，即政府主导市场形成的多元多层次文化产业资本体系。要以国家文化产业发展战略为宗旨，通过政府的扶持引导，发挥资本市场的积极作用，建构中介发达、风险可控、富于创新的多元多层次文化产业金融支持体系。
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