Abctract:People reading be changed quietly in the rapid development of mobile internet technology,the main reading way of the public is coming gradually by mobile reading and tablets reading and other mobile reading. Analysis the impact and challenge of the mobile reading in university library,and pointing out coping strategies and service innovation in university library.%移动互联网技术的迅猛发展改变了人们的阅读方式，手机阅读、平板电脑阅读等移动阅读逐渐成为大众的主要阅读方式。分析了移动阅读对大学图书馆带来的冲击与挑战，指出图书馆应对策略以及服务上的创新。
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