The image of local government is the unification of people's subjective appraise of local government's asdministrative acts and effects and local government's objective performance. Whether the image of local government is good or bad is closely related to people's approval. Local government should build a good image to protect the interests of people.%基层政府形象是民众对该区域内的基层政府行政行为和行政效果的总体主观性评价与该基层政府客观表现的统一。基层政府形象的好坏与民众对政府的认可度密切相关。基层政府应从维护民众切身利益出发树立自身的良好形象。
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