Excessive consumption of land, energy, water and other resources characterize Shaoxing traditional development model, which is unsustainable, therefore, a certain transition is to be conducted as soon as possible. The sustained and healthy development of enterprises must adapt to the changing environment with a timely change of the developmen Lt mode when it does not keep abreast with the times because of lack of vigor and vitali- ty, by adjusting and optimizing industrial mation is to strengthen endogenous growth structure and implementing industrial upgrading. The core of transfor- and innovation - driven development mechanism, to optimize the path of development, to adapt to immense changes in the external climate, to re - shape the competitive advantage, and to enhance social values, with a view to achieving new development patterns.%绍兴传统的发展模式存在对土地、能源、水等资源的过度消耗．传统的发展模式是不可持缘的，必须尽快实行转型．一个企业的持续健康发展，必须适应不断变化的环境，及时变革不适应时代潮流的缺乏生机和活力的发展方式，调整优化产业结构，实施产业升级．转型的核心是强化内生增长、创新驱动的发展机制，优化企业的发展道路，适应外部环境的巨大变化，重新塑造竞争优势，提升社会价值，达到新的发展形态．作者以浙江华联集团的转型为例进行了分析．
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