Based on Marx's spiritual production theory,this paper analyzed the mechanism of cheating in Game 4 of 2016 NBL Finals in depth.The results show that:firstly,cheating play should be treated as low-quality spiritual product;secondly,more efforts and more effective management should be brought to bear on cheating and unsportsmanship(referee cheating and gambling) in the league according to the classical economic law of "bad products drives out good ones".With a number of cheating games found out through literature reviews and field survey methods,the priority of building a fairer governance system should be higher than property right reform(separation between management and operation)in terms of improving Chinese professional basketball league.Restricting rent-seeking in networks and increasing fairness of games are the keys to raise game-productivity in China,and are must-do things based on core values of Chinese socialism.The study also proposed corresponding countermeasures to the above-mentioned problems.%以马克思主义文化生产理论的视角解读2016赛季NBL总决赛的"消极比赛"事件,认为:"消极比赛"事件属于劣质文化产品;"庸品挤压良品"的经典经济学规律要求现行管理者应重点治理消极比赛、"假黑赌"等比赛市场的伪劣产品.利用实地调查法和文献资料法分析得出联赛公平治理的优先性应高于联赛的产权改革(管办分离).如何制约行业内"关系网"的寻租行为、增强比赛的公平性是提高篮球联赛生产力的关键因素,也是追求公平正义的社会主义核心价值观在体育领域的现实选择,据此提出联赛改革合理化建议.
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