The idea of using data mining for advertising media selection was brought forward and the association rules were adopted in data analysis of relational database of real estate company to obtain valuable information for advertising performance inspection. A theoretical basis and practical guidance were provided to address the quantitative analysis on present real estate advertising effects and to find cost-effective advertising model.%提出了将数据挖掘技术运用于广告媒体选择的观点,并运用关联规则对房地产公司决策型关系数据库进行广告效果的数据分析,从而获得有价值的信息.为解决现阶段房地产广告效果的定量分析和寻找高性价比的广告模式提供一定的理论基础和现实指导.
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