In recent years,the tourism service trade has developed rapidly in our country.It has not only promoted economic growth,relieved the pressure of employment,but also reduced the deficit of service trade.Because of the weakness of tourism service industry in our country,the competitive power of our tourism service trade is weak.Through model analysis the paper shows that fixed assets of tourism enterprises and tourism talents play a very important role in improving the competitive power of tourism service trade.Finally,it proposes the countermeasures to promote the competitive power of our country＇s tourism service trade on the basis of positive analysis.%近年来,我国旅游服务贸易快速发展,不仅拉动了经济增长,缓解了就业压力,还减少了服务贸易的逆差。但由于国内旅游服务产业自身的弱点,造成了我国旅游服务贸易竞争力较弱。通过模型实证分析表明,旅游企业固定资产和旅游人才对提高旅游服务贸易竞争力具有非常重要的促进作用。并以实证分析的结果为依据,提出了提升我国旅游服务贸易竞争力的对策建议。
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