To fully satisfy the needs of consumers, large offline retail enterprises need to analyze the number, the content and the amount of online complaints and sexes of consumers, adjust business strategies and management strategies to the point, find the direction of development, and improve service mode and service object to realize the breakthrough.%网络购物投诉一定程度上反映了网络购物这种新购物模式存在的问题。大型实体零售企业基于全面满足消费者需求，认真分析研究网络购物投诉量、投诉内容、投诉金额、投诉性别等，针对性调整企业经营战略与经营策略，找准行业发展方向，改进服务方式与服务内容，实现行业、企业新突破。
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