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京杭运河体育文化建设路径研究

         

摘要

Cities along Beijing Hangzhou Grand Canal were taken as a whole in order to analyze the formation and development of sports culture, and sports cultural resources.It could be seen that sports cultural resources in these cities were not integrated.Sports culture development was separated from canal culture development, leading to low industrial effects.To innovate canal sports culture communication, the traditional and the modern means should be combined to demonstrate the canal sports culture, to develop different sports cultural industry, to build canal sports culture resource protective system and software evaluation indexes.In these ways, effective measures can be taken to suit situations of different cities, canal sports culture can be preserved and promoted, people's life can be enriched.%将沿运河城市群视为整体,运用文献资料法、调查法和数理统计法,分析运河体育文化现象的形成与发展过程及运河沿线城镇的体育文化资源和运河体育文化建设现状与存在的问题,发现目前运河体育文化发展尚处于各自为政状态,未能整合,体育文化与运河文化发展关系疏离,未能相互借势,导致产业效益低.进一步研究创新运河体育文化传播与推广手段,提出传统与现代同步从而彰显运河城市体育文化,不同运河城市区位划分与体育文化产业选择,构建运河体育文化资源保障体系和软实力评价指标体系等建设路径,旨在指导沿运城市因地制宜,挖掘整理和保护运河体育文化,传承创新并营销运河体育文化,以丰富沿线群众体育文化生活.

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