虚拟现实技术为体育节目提供了全新的展示平台和传播渠道,丰富了体育节目的制作模式和内容,同时进一步挖掘了体育节目的商业价值,从而推动了体育行业发展.但是虚拟现实技术在体育节目中应用过程中会面临许多挑战:一方面现有虚拟现实技术在虚拟场景仿真、海量数据处理水平、人机交互方式、人工智能等方面还达不到广泛应用要求;另一方面存在体育节目资源分配不均,节目制作模式陈旧,专业技术人员稀缺等问题,限制了虚拟现实技术在体育节目中应用深化.在体育节目中,不能一味追求高收视率、高经济效益而滥用虚拟现实技术,只有遵循体育公平正义原则,以促进社会精神文明建设为前提,科学合理使用虚拟现实技术才能使体育节目不断健康发展%Virtual reality technology provides a whole new way for making the sports programs with richer contents, more means and more business values and give impetus to the sports industry.However, the application of virtual reality technology is faced with challenges.Simulation of virtual reality, mass data processing, human computer interaction, artificial intelligence cannot meet the demands.Virtual reality cannot be abused for high TV ratings and profits.The healthy development of sports TV program and the building of social civilization can only be built on the basis of equality of sports and right use of virtual reality technology.
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