Standard public opinion management has a bearing on the favorable product image and social im-age of an enterprise .Establishing the public opinion supervision and coping mechanism through the explo-ration into netw ork media law s and implementing the mechanism in practical cases are of the given referen-tial significance for the actual works of network public opinions .%规范的舆情管理关系着企业良好的产品形象和社会形象维护.通过对网络媒体规律的探索 ,建立企业舆情监测和应对机制 ,并在实践案例中实施检验 ,对网络舆情实际工作具有一定的借鉴意义.
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