福建旅游移动电子商务网站类型多样，旅游APP平台发展迅速，交易环境良好，但本地平台影响力有待提高，用户体验有待提升，营销创新力度有待加强。福建旅游业应把握服务方式转变、营销方式创新、市场上升空间巨大等机遇，利用APP转变服务方式，推广移动营销，提升移动端业务的用户操作体验，推动移动电子商务的发展，提升竞争力。%M-commerce for tourism in Fujian has many kinds to platforms in Fujian. The APP platforms develop rapidly and maintain good trading environment in Fujian. However, it still falls short in the influence of the local platform, the consumer experience and marketing innovation. This paper proposes that Fujian tourism should take the opportunity to update the service and promotion modes of marketing innovation. By using APP to change the service mode, improve the user experience, and maximize the mobile marketing experience, tourism m -commerce will grow to enhance the competitiveness of the tourism industry in Fujian.
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