Tourism destination marketing performance evaluation is a kind of combined effect that through the various evaluation indicators for qualitative or quantitative determination of the tourism destination mar-keting. Therefore, scientific evaluation for marketing performance has a very important practical signifi-cance. This paper based on domestic and international marketing performance evaluation, used AHP, built tourism destination marketing performance evaluation system, and took Chenzhou Dongjiang LakeNation Landscape Spot as real example case. the results showed that Chenzhou Dongjiang Lake Nation Landscape Spot marketing performance lowest score was the destination marketing funds, second was the destination popularity. Managers should pay attention to marketing investment, increase brand awareness, improve the tourist facilities and so on, to better meet the needs of tourists, and overall improve the quality of Dongjiang Lake scenic area.%旅游目的地营销绩效评价是通过对各种评价指标来定性和定量的确定旅游目的地营销的综合效果。因此，对营销绩效科学的评价有着极为重要的现实意义。在综述国内外营销绩效评价的基础上，运用层次分析法，构建旅游目的地营销绩效评价体系，并以东江湖国家风景名胜区为实证案例进行研究，发现东江湖国家风景名胜区营销绩效得分最低的是目的地营销经费，其次是目的地知名度。景区管理者应重视营销投入，加大品牌宣传，完善旅游配套设施等，更好地满足旅游者的需求，从而整体提高东江湖景区的质量。
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