This paper defines the agriculrual products and the competitiveness of agriculrual products by combining with realities of Dazhou City. It puts forth that full-range standardazation, green marketing, brand marketing and improved systematization of peasant should be carried on to enhance the competitiveness of agriculrual products. A pillar system that makes up of ideas, technology, human resources, policy and infrastructure should also be bulit .%文章结合达州市实际，从界定农产品、农产品竞争力概念出发展开分析，认为：提高达州市农产品竞争力应当实施全过程标准化、绿色营销、品牌营销，提高农民的组织化程度；构建观念、科技、人才、政策、基础设施等支撑体系。
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