如何抓住博物馆免费开放的契机,拓展旅游业的发展,实现文博事业和旅游经济的合作共赢,共同走上良性循环的可持续发展之路,是当前面临的重要课题。通过转变观念、引入休闲、树立品牌等途径,两者的互动势必使文博事业与旅游产业都获益匪浅。%How to take full advantage of the opportunity of free opening of museum and expand the development of tourism industry to realize the win-win of the culture and museum undertaking and the tourism economy and embark on the sustainable development of good cycle becomes the present research subject.Through changing concept,introducing entertainment and establishing brand,the interaction between the culture and museum undertaking and the tourism economy will make them benefit from each other.
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