Nowadays consumption products are characterized with diversification and multi-level.Consumers choose different products for different complicated psychological reasons: practicality,aesthetic,novelty,or conformity.It's significant to research on the development and innovation of living ceramic art so as to meet the demand of more consumers in modern society.%现代社会中的消费产品日益显现出多元性、多层次性的特点,消费者选择消费产品时有着或实用、或审美、或新奇、或从众等复杂的消费心理。探讨生活陶艺造型的发展创新,满足更多消费者的消费需求,在现代社会中具有实际应用性意义。
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