The article of "commercial breed biography" is the only text in the ancient history books of China,Its description of a large number of early businessmen and their business activities with distinct characteristics of Confucian culture,Confucian culture as early representatives.By analyzing the connotation of early Confucian merchants' cultural connotation,analyzing the image of early Confucian traders described in the Preface of Biographies of Merchants,the analysis of the spirit of early Confucian merchants and the value of early Confucian merchants' culture,we can deeply explore the early Confucianism in China.Business culture.Although the early Confucian culture is still in the embryonic stage of birth,but it still has irreplaceable cultural connotation and value of the times.%《货殖列传》是我国古代史书中唯一一篇专门为工商业者树碑立传的文字,其记述的一大批早期商人及其商业活动具备鲜明的儒家文化特质,成为早期儒商文化的代表.通过对《货殖列传》中所记述的早期儒商形象的分析,可以深入探讨中国早期的儒商文化.虽然早期的儒商文化尚处于孕育滥觞的萌芽阶段,但是其仍然具有不可替代的文化意蕴和时代价值.
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