在当前供给侧改革的背景下，企业需要合理配置供给要素，达到资源利用的最优化，因此提高企业的销售业绩需要考虑供给要素资源的最优化投入。利用改进型的 C －D 生产函数模型实证分析企业的销售问题，预测企业未来的销售业绩，结果表明：在销售费用、销售人员数以及制度创新或技术进步等方面增加投入可以提升企业的销售额。%In the situation of the supply-side reform,an enterprise needs to allocate supply factors rationally to a-chieve the maximum of resources use.Therefore,to improve sales achievements ,enterprises should consider maxi-mum input of supply factor resources.This thesis used the improved C -D production function model,combining with empirical study to analyze the company's sales issues and forecast company's future sales data.The result shows that enterprises can enhance their sales performance if they invest more money in terms of sales cost,the number of sales staff and system innovation or in technological progress.
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