文章基于文化视角，从校园文化建设的价值取向与大学生读书习惯养成、学生社团创建与阅读文化创新的分析入手，探讨了图书馆创建学生社团来推动校园阅读文化建设的行为模式。并以浙江传媒学院图书馆所举办的读书文化节为案例分析，探讨了高校图书馆在同学生社团通力合作下，在引领大学生养成良好读书习惯方面所起的重要作用。运用这种个案研究范例，丰富阅读研究领域的主题与方法，为理论拓展研究提供客观的案例支撑，并提供管理借鉴以期推动图书馆阅读活动的实践创新。%The article based on the culture perpective,analysis from the value orientation of the campus culture, the form of studentsˊ reading habits, the creation of student associations, the innovation of reading culture, promote the construction about the campus culture of reading behavior, reading and cultural festival are held to help and lead the students to develop good reading habits, use of case study to enrich the field of reading research topics and methods of the theory to expand research and provide objective support, in order to provide management ref-erence library reading activities to promote the practice of innovation.
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