国际图联（IFLA）管理与市场营销委员会自2002年宣布第一届评奖结果以来，已举办了12届国际营销奖评选活动。本文较为详细地梳理了IFLA国际营销奖的历史沿革、设立目的、奖励情况、申请指南、评选标准、历届获奖项目等概况，通过对近几年来部分公共图书馆获奖案例的研究，得出了我国公共图书馆开展营销活动应加强整合营销、形象营销和合作营销的三点启示。%The International Federation of Library Associations and Institutions’(IFLA) Section on Management and Marketing has organized a total of 12 editions of the International Marketing Awards since it announced the winners of the 1st edition in 2002. In-dustry recognition, especially on an international scale, is a testament to the hard work and creativity of the public library’s achievement. This article reviews the history of the IFLA International Marketing Award, its objectives, reward, application and se-lection criteria, as well as previous winning projects. Based on the research of several winning projects from some public libraries in recent years, we’ve obtained three suggestions for our public library marketing campaigns, namely, to strengthen the Integrated Marketing, Image Marketing and Co-marketing respectively.
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