Based on the analysis of the reading product promotion strategy, the article chooses the freshmen as the target object of the promotion, and analyzes the advantages and disadvantages, opportunities and challenges of the reading products. Meanwhile, it analyzes the reading product strategy from 4 aspects of interest, profit, interaction and individualization by combining the theory of 4I.%文章在分析了阅读产品策略的基础上,选择了大学一年级学生为阅读产品的推广者,分析了大学生阅读产品的优势和劣势、机遇与挑战,结合4I理论,从趣味性、利益性、互动性、个性化4个方面分析了阅读产品策略.
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