The paper investigates the organizational structures and site category settings of 58 libraries of colleges and universities in Taiwan, introduces main reading promotion activities carried out by these libraries, such as the theme book exhibition, recommended bibliographies, library weeks, e-book promotion activities and so on, and puts forward some suggestions for mainland China that should set up promotion department, keep activities’ long-term and interesting, let users deeply involved in promotion, enhance the interlibrary coordination and explore the evaluation system.%文章调查了台湾地区58所高校图书馆的组织架构、网站类目的设置现状，介绍了这些图书馆开展的主题书展、推荐书目、图书馆周、电子书推广等阅读推广活动，并对大陆地区高校馆提出了一些建议，包括设置推广部门、注重长效性和趣味性、吸引用户参与推广、加强馆际协调和探究评估方式。
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