cqvip:“A word is the best evidence of the reality of culture,in the sense of a historically transmitted system of conceptions and attitudes”.University website is an important window of foreign publicity while its English version is an important window for foreign students in particular.Culture loaded words,with their unique foreign flavor,are the miniature of colorful culture.Therefore,the translation of culture loaded words on university websites plays an important role in foreign publicity,as it will reflect the image of different university and indirectly affect the foreign publicity of China.This study selects from the websites of North China Electric Power University(NCEPU)two representative news and analyzes the translation of culture loaded words on university websites from the perspective of Skopos Theory.Finally,the author proposes three methods in translating these words—transliteration,literal translation,and free translation,which are suggestive for the translation of culture loaded words on the university websites.
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