Merging the big data into the E -commerce logistics can maximize the supply chain integration effects and effectively promote the collaborative development of E -commerce and modern logistics.This article,by defining relevant concepts,explored how to model the collaborative management of E-commerce and logistics under the big data era,as well as addressed the possible barriers for the implementation and proposed the corresponding solutions from different perspectives.%推动大数据与电子商务物流的融合，能充分发挥供应链的整合效应，有效促进电子商务与现代物流的协同发展。文中通过对相关概念的界定，探讨了大数据时代下电子商务与物流协同管理模型的构建，并从不同方面入手提出在应用中可能遇到的障碍和相应的对策。
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