在回顾数据库营销等相关理论的基础上,通过调查发现,缺乏现实可行的消费者信息管理平台是制约开展卷烟消费者数据库营销的重要瓶颈,因而提出构建基于网络信息化平台的卷烟消费者数据库营销框架,通过在咸阳市烟草公司的实施取得良好效果。%Based on the reviewing of database marketing theory and doing research, it found that lack of viable platform is the critical reason why database marketing couldn＇t be carried out in cigarette marketing. According to the conclusion, we propose to build a
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