首页> 中文期刊> 《管理研究:英文版》 >Analysis on Brand Development of Private Colleges and Universities in Guangdong-Hong Kong-Macao Greater Bay Area Based on the Perspective of Sustainable Development

Analysis on Brand Development of Private Colleges and Universities in Guangdong-Hong Kong-Macao Greater Bay Area Based on the Perspective of Sustainable Development

         

摘要

The special geographical location and political system of the Guangdong-Hong Kong-Macao Greater Bay Area and the international background of coexistence of multiple cultures have strong basic strengths and international advantages in education and talents,and have the rigid conditions for the development of education and talents gathering.The rapid development of the Guangdong-Hong Kong-Macao Greater Bay Area has brought rare opportunities and challenges to private higher education in Guangdong.This study analyzes the significance of private higher education for the development of the Bay Area from the perspective of sustainable development theory,and proposes corresponding strategies for high-quality development.

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